Background and Motivation

IMPORTANT NOTE: Please be careful. There have been attempts of identity theft under "Robert Adelmann" starting October 2021.

Background
I'm passionate about innovation in an increasingly merging real and virtual world with 15+ years of experience. Being interdisciplinary at heart, I combine a strong background in software development, research and user experience design, with a proven industry, start-up and leadership track record. Always open for new topics, with a love for learning, inspirational and visionary people.
Product Manager - Stadia at Google
Lecturer Mixed Reality and HCI Innovation
at several Swiss universities
Founder and Head of Augmented Reality and User Experience at Ergon Informatik AG (rated best employer in its class)
Mandated foundation and CTO
of start-up EyeFitU AG
Co-founder, CSO and developer of core vision tech 
at Scandit AG
Innovation consulting for international corporations
at M-Lab (Mobile and Ubiquitous Computing Lab)
Postdoc,PhD and research 
at ETH Zürich and MIT
Besides a PhD in computer science from ETH Zürich, being a guest researcher at MIT and several advanced studies (e.g. microeconomics and communication at Flinders University Australia and the London School of Economics), I hold a master’s degree in HCI Design from the University of Basel and a master’s degree in Computer Science from the Albert Ludwigs University, Freiburg. 
Merging of the real and virtual
I believe we entered a profound new era, in which the real and virtual world are increasingly merging. 30 years ago, most products were physical. Now, many of the products profoundly changing our lives are digital and reside on our screens (small and large). Enabled by rapid progress in fields such as applied machine learning and AI for context perception, Augmented Reality and pervasive connectedness/IoT, the nearly unlimited possibilities of the digital are now "leaving" the constraints of our screens and can be increasingly applied in the real world: with far-reaching implications.
Technology should adjust to humans, not the other way round
Due to technological progress, we reached a critical tipping point regarding human computer interaction (HCI) and user experience (UX) as well: Technology is increasingly advanced enough to be able to adjust to us as humans, not the other way round. We as humans evolved to be spacial and physical beings, grounded in the real world and tuned towards other humans - we want to have the advantages technology offers, but are extraordinarily ill equipped to understand the increasing complexity happening in the background. In the new age we entered, technology is finally capable to adjust to us humans, not the other way round. In certain fields it also changes from a passive tool to a more pro-active agent. This opens up an exciting new chapter in the topic of HCI and UX: From augmented reality, to conversational UIs, AI-enabled increasingly powerful context perception in complex environments, new generations of tools, to multi-modal interaction and much more. 
What drives me?
I'm passionate about rapid technology advancements and their potential to improve lives and generate new experiences. I take pleasure in simplifying things and ensuring that humans can benefit from these advancements, without having to deal with the underlying complexities of technology itself. How this is done depends and can change over time. For example, from researching and developing needed, but so far not available enabling technologies (e.g. the core computer vision technology of Scandit AG), to ensuring focus and promoting the customers' and end users' perspective as a product manager and UX designer, to empowering others to contribute towards this goal (e.g. by founding and empowering the Ergon Informatik UX and AR teams, by connecting people, companies and universities, or by teaching). I enjoy exploring new things, connecting people and topics, and working with friends from who I can learn.

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